How to use LinkedIn to get freelance gigs

freelance writing gigs Dec 20, 2021

You might be surprised to discover how useful it can be to use LinkedIn to find freelance writing gigs. Kat has had a great deal of success using LinkedIn, and Miranda has also been recruited for gigs just for being present and active on LinkedIn.

Improve your LinkedIn profile

The first step is to update your LinkedIn profile so that you put your best foot forward. Some ways you can make your LinkedIn profile more attractive include:

  • Use keywords to describe yourself, including “freelance writer” and “professional writer.”
  • Don’t forget about words that describe your niche. Miranda uses “freelance financial writer.”
  • Make sure your picture is professional.
  • Include credentials if you have them.

With descriptors that potential clients are looking for, you’re more likely to show up in searches.

Ask for recommendations

If you’ve done a good job, you can ask for recommendations to be included in your profiles. Some testimonials can help showcase your professionalism and the quality of your work.

Post on occasion

Share some of your articles and make other posts. A little activity on LinkedIn can put your writing in front of others and also continue to help you in searches.

Look for job postings

Kat’s most successful tactic has been searching LinkedIn for full-time writing jobs. She then connects with the poster, offering freelance services until they hire a writer. In the end, many just keep working with her long-term.

Kat also pays for LinkedIn Premium to make it easier to connect on these types of jobs. If you do pay for LinkedIn Premium, it might be deductible on your taxes. Check with a tax professional to see if you can get this benefit.

In the end, social media sites like LinkedIn can actually help you land more freelance writing gigs. Getting out there and marketing yourself is an important part of building your business.

Academy members get access to an exclusive webinar on using social media to land freelance writing gigs. If you want to see this webinar featuring guest freelancers, enroll in the academy today