One of the questions we get all the time is this: How do I know if a client is worth it?
There are different ways to evaluate whether a client continues to serve you and your freelance writing career goals. Some of the different measures can include:
One of the easiest measures is the rate of pay. How much are you getting paid for your work? Rarely does it makes sense to accept an hourly rate for freelance writing, but it can be one way to measure whether a client is worth your time.
Ben has put together a tracking sheet you can use to measure your stats and compare your clients. It’s available exclusively to Freelance Writer Academy members, in the Resources section.
If you really enjoy the subject or the articles you write for a client, it might be worth it to stick with them, just for the enjoyment. Even if you make a little bit less, it might be worth it to do something you like. Carefully consider the trade-off between subject matter and pay. You might decide to keep some high-paying clients with boring subjects, using them to supplement the lower-income from the clients you enjoy working with.
At some point, though, no matter how much a client pays, there can be a point at which you no longer wish to work with them. Some clients can be difficult to work with, asking for unreasonable alterations, or they might have onerous fact-checking requirements or keyword criteria. If a client is causing problems for your peace of mind, consider ditching them, and replacing them with a more pleasant client.
In the end, whether a client is worth it depends on your own parameters and tolerance for BS. One of the great things about freelance writing is that you can look for clients that better fit your lifestyle and needs and eventually fire the clients that no longer serve you.